Advent of bots in the hospitality industry
In today’s world everything is more or less tech driven, with technology proving a blessing for individuals, the community, and for society more broadly. When we consider recent history, 2020 not only marked the beginning of a global pandemic, but also exposed us to a new world order where technology is vital for the survival of both people and businesses. As the Corona virus pandemic continues to surge into 2021, Chatbots have become increasingly popular among many industries. Whether it’s an industry as a whole, a social media messenger app, a website, or even text messaging, brands and businesses are turning to Chatbots to assist with client management and marketing of their products and services. Among the many industries using Chatbots to gain a competitive advantage, the hotel industry has been at the forefront of growth.
Chatbots within the Hotel environment existed prior to the pandemic, however the increased demand for contactless technology resulting from Covid-19 has seen an acceleration in the development and adoption of Chatbot technology. Hotel bots are a valuable addition to Hotel technology stacks, helping to improve efficiency, reduce costs, drive revenue, and ultimately proving beneficial in mitigating the impacts of the pandemic for the Hotel industry.
For those who may not be familiar with Chatbot technology, a Hotel Chatbot is a program or piece of software, that interacts with guests and is built and trained to manage moderately sophisticated guest communication; answering questions, taking requests, booking rooms or services, collecting food orders and ultimately providing the best and most up to date suggestions based on previous data records. And the best thing about the use of Hotel bots? They are available to guests 24/7 and extremely cost effective.
However, Chatbots for Hotels are not only proficient in meeting the needs of guests and prospective customers in a virtual and automated manner; they are also designed to be engaging, and provide Hotel guests with dynamic and satisfying conversations.
But despite the Chatbot being a highly advanced tech product, they are not without their limitations. For example, if a customer poses an unusually complex or uncommon question that has yet to be programmed within the Chatbot’s design process, the Chatbot will struggle to provide the guests with the information they are seeking, which can result in guest frustration and dissatisfaction.
Artificial Intelligence in Hotels: Next generation bots – the AI Chatbots
But the story doesn’t end here because the Hotel industry, like many industries over the last 2 years, has advanced greatly in the adoption and use of artificial intelligence in  their technology stack, accelerating the development of next generation Chatbots, commonly known as AI Chatbots for Hotels.
Currently, the best Hotel Chatbots couple with code snippets, to leverage a single, easy to use solution across multiple Hotel services in order to manage guest requests of all persuasion. Other AI Hotel Chatbots use behavioral data and natural language processing technology to help Chatbots deliver logical, human-like answers without simply matching keywords. The more sophisticated Chatbots can also maintain a record of customers’ choices, further adding to their list of natural responses and suggestions, and continually building upon the pool of data from which they learn and improve. Such platforms have leveraged the use of Artificial Intelligence in Hotels and proven a revolutionary advancement in various aspects of the hospitality industry.
Are AI Chatbots as efficient as their human counterparts?
Despite the above, there remains great debate about the efficiency of Hotel Bots, with their competency and value often questioned when compared with human Concierges, or other staff within the Hotel environment. That debate will no doubt continue as individual opinion on what constitutes ‘great hospitality’ or a ‘seamless guest experience’ varies considerably and will continue to evolve. But what seems largely accepted by Hoteliers post Covid-19, is that AI Chatbots can be exceedingly useful in multiple departments and provide a great compliment too their existing operations. And that is vitally important, as Hotel Chatbots should be viewed as a mechanism to enhance a property’s level of service, not as a replacement of Hotel staff.
If you are still a little unsure whether Chatbot technology will provide a useful tool to assist in your Hotel operations, consider the following:
- Excellent at resonating with the customers
An AI Hotel Chatbot makes use of millions of conversational histories and guest interactions to identify patterns of communication and give more personalized answers to queries rather than simply relying on non-engaging, automated responses. These AI-powered Chatbots personify human conversations, taking machine learning to new heights using NLP (natural language processing) at their core. Advanced AI Chatbots will understand the queries of the guests in a more subjective manner, ultimately providing more natural responses. They will also sense when a customer requires human intervention, and when the technology is unable to provide a satisfactory response to a customer’s query, and seamlessly transfer the conversation to a human agent.
- Pre-trained, ready to work
The best Hotel Chatbots will be pre-trained, and require very little additional development prior to deployment into a properties ecosystem. They are ‘ready to work’ as soon as they are installed in a Hotel’s operating system, saves hours of training time that would generally be associated with hiring human capital. At a time of such uncertainty, and continual policy change, such attributes may prove invaluable to Hotels in maintaining Pre-Covid-19 service levels with few staff members.
- Customizable according to Hotel’s needs
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AI Chatbots for Hotels can be custom built according to the specific services and requirements of each Hotel. AI Chatbots may also be equipped with visual dialog editors, so a user unfamiliar to coding can make alterations and adjustment to the solution in real-time, without assistance from the developer. Given the dynamic and ever-changing nature of the Hotel environment, this is a vital component of any Hotel Chatbot.
- Uninterrupted, tireless service
AI Hotel Chatbots can make a guest’s Hotel experience trouble-free and seamless by providing a 24/7,  automated Hotel Concierge throughout the guest journey to answer queries, book services, and make recommendations efficiently, and without delay. These Hotel Bots are accessible via chat on either the Hotel’s own app, through popular social media chat apps, or most commonly, through progressive web application technology.
- Saving money and effort
Being an automated program, Hotel Chatbots don’t require the same level of investment as human capital, and can provide significant monthly cost savings at a time when a Hotels ability to accept guests is not only uncertain, but can change instantly. Reducing the stress of staff hiring and training during such turbulent times, can assist in minimizing the efforts required to manage the Hotel.
AI Hotel Chatbots – a promising Bot for the hospitality industry
The hospitality industry is a guest focused industry. Without the certainty of years past, Hoteliers around the globe are turning to AI Bots to assist with efficient Hotel guest management. As a result, Hotel Bots are a proving a valuable tool to not only provide efficient and smooth Hotel services, and a better overall Hotel experience for travelers, but are helping to reduce expenditures at a time when every dollar counts.
Reference:
https://www.sabahospitality.com/
https://www.sabahospitality.com/chatbot-hub/
https://www.phocuswire.com/contactless-technology-solutions-Hotels-covid-19
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