SABA Hospitality Technology Solutions Company Limited, a global leader in hospitality solutions with a presence in 30 countries, has announced a definitive agreement to acquire GUESTLINQ, an emerging US-based digital concierge service start-up catering to the Short-Term Rental lodging hosts and operators.

This combination aligns perfectly with SABA Hospitality’s strategy to enter the North American market, significantly expanding its reach in providing contactless guest experiences and personalized guest communications through its AI-based solutions. Currently trusted by leading hospitality operators such as IHG, Wyndham, Shangri-La, and Others, this expansion positions SABA Hospitality at the forefront of the digital hospitality services.

“SABA Hospitality and GUESTLINQ share a common vision of outstanding service delivery,” states Stefan Renziehausen, Chief Operating Officer at SABA Hospitality. “The conversations that began as potential collaboration discussions eventually evolved into plans for a full operational merger, spurred on by the complementary technology and service markets both our companies operate in.”

“We’re thrilled about the prospects of this alliance,” adds Byron Webster, Chief Growth Officer. “It presents an exciting opportunity for us to offer and deliver our services to all lodging segments within the North American hospitality markets.”

“In conjunction with this acquisition, SABA Hospitality is pleased to announce the appointment of George Chen as the new Vice President of Strategic Accounts for the North American territory. “My aim in this new role will be to align SABA Hospitality’s global vision with the specific needs of the North American market. This merger provides us with a remarkable platform to strengthen our footprint, and I’m excited to be part of this next chapter of growth,” adds George Chen.

“We’re incredibly excited to welcome George to our team. His expertise, combined with his understanding of the North American market, will be instrumental in delivering our innovative solutions to a broader audience, solidifying our commitment to exceptional guest experiences,” adds Alexander Wessels, Chief Product Officer.

With the acquisition and George’s appointment, the combined companies are poised for robust growth. SABA Hospitality will now be able to execute its North American entry strategy swiftly and more efficiently, bolstering its global presence while continuously driving innovation within the hospitality industry.

SABA Hospitality remains dedicated to improving its service offerings through strategic partnerships and valuable additions to its team. This acquisition and the appointment of George Chen set the stage for an exciting future in the North American market and beyond, fulfilling the company’s mission to provide innovative, personalized experiences for guests across the globe.

About SABA Hospitality

SABA Hospitality Technology Solutions Company Limited is a leading provider of hospitality solutions, enhancing guest experiences through contactless, personalized communication. The company has a diverse portfolio of products used by Hotels, Casinos, Service Apartments, and Vacation Rentals in 30 countries.

About GUESTLINQ

GUESTLINQ is a provider of an AI-powered, commerce-enabled messaging solutions tailored for the hospitality market. The GUESTLINQ suite, including Ava By GUESTLINQ™ and Offers By GUESTLINQ™, empowers travel accommodation owners and operators to deliver an exceptional guest experience, streamline costs, and maximize revenue.

About George Chen

George Chen is the founder of GUESTLINQ. Prior to launching GUESTLINQ in 2019, Mr. Chen held the position of Vice President of Digital Media Retailing at FS Shopping, a premier broadcast shopping network in Asia reaching over 350 million homes daily. Under his leadership, the company successfully expanded its e-commerce presence, online video retailing, and enhanced its data analytics capabilities.

Prior to FS Shopping, Mr. Chen occupied several leadership roles in the Information Technology sector. He was instrumental in driving key IT initiatives across a spectrum of tightly regulated industries, including electric utilities, energy, and biopharmaceuticals. His innovative approach, technical leadership, and diverse experience make him a valuable addition to the SABA Hospitality team.

Forward-Looking Statements: This press release contains forward-looking statements relating to expected future events and financial and operating results of SABA Hospitality Technology Solutions Company Limited that involve risks and uncertainties. Actual results may differ materially from the outcomes predicted in these statements due to various factors. SABA Hospitality undertakes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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